4 Ways To Create A Clear & Effective Website
Your website is the most important marketing tool for your business. The majority of people use websites as the primary way to verify your business without having to call or visit your office. Having a clear direction for your website will help you stand out from the rest and position you for the results your looking for.
1. BE CLEAR OF YOUR BUSINESSES PRIMARY SERVICE
Most business do not explain what their business does on their website! You already know what services you offer, but your potential clients do not - even if they heard from you somewhere else. Website visitors still need you to make it very clear of what your business does. Otherwise, they will leave your website quickly and will never remember to contact you later.
2. WHY ARE YOU DIFFERENT THAN YOUR COMPETITION
Once you've made it clear what your business does, the next step is to differentiate yourself. If you are an interior designer or photographer, having nice photos of your work is still not enough of a difference for your customers. Your clients are concerned with other questions like pricing, turnover time, process, and many other worries that prevent them from hiring someone for their project. You do not have to address every single worry a Client has on your website, just address the top 1 or 2 that your clients typically ask. If you address those concerns upfront, this increases the chances that they will connect with you on your website and get in touch with other questions they have.
3. HAVE A CLEAR “CALL TO ACTION”
Once you've explained what you do, and how you do it differently, the next step is to call your website visitors to Action. Usually, asking for the sale way up front doesn't work, because Clients need time to make sure you are the right fit for them. Instead, get them to take the next, smallest step. For instance, "Download our pricing sheet" or "Schedule a free phone call to ask your questions." Your website is just one small step in the entire sales process. So don't ask clients to take a huge leap right away and buy your services. A generic "Contact Us" button is still not clear enough. Make sure to use words which are specific and clearly lead visitors towards the next step.
4. HAVE A PROFESSIONAL AESTHETIC
Get the first 3 things above done correctly, and you'll already be ahead of your competition. But the final step is to create a beautiful website that your Clients will take seriously. A professional logo and website design with great photos ensures that your clients will see your website and your business as established and credible.
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